With consumers growing increasingly health conscious, many major food manufacturers are attempting to brand their products as healthy and “natural.” At the same time, the overwhelming majority of staple crops such as corn and soy planted in the United States are genetically engineered (GE). This has inevitably led to a host of issues for consumers and manufacturers trying to navigate the “natural” terrain.
Numerous class action lawsuits have arisen stemming from processed food manufacturers advertising their products as “natural” despite being laden with genetically modified organisms (GMO). The lawsuits typically allege violations of state statutes on false advertising, unfair trade practices, breach of warranty, and fraud.
The attorneys at Trief & Olk are currently investigating claims that certain products are being illegally marketed as “natural.”